Although attaining the knowledge and expertise necessary to organize a successful craft fair might take time, you can still ensure that your vendors and attendees enjoy the event. Here are some practical craft sale ideas.
You can break down the entire process into bite-size pieces and finish a lot of the work before the day of your craft sale.
Plot it out
Start by figuring out the type of craft sale you want to have and then map out the entire event. You will have to address issues like:
- Date and time: Consider your target attendees when deciding the date and time. Weekends are good if your target crown goes to school or work. Events that start in the afternoon and run until evening can also work.
- Location: Pick a convenient and easy-to-find location with plenty of parking. Make sure you plan for inclement weather.
You need to organize and map out the venue for your vendors. Having instructions such as arrival times, parking locations, and clean up times is helpful.
Create a social media page
Social media sites offer free advertisement, particularly since most people are now subscribers. Vendors can easily find and locate your event if you create a Facebook or Instagram page and keep it busy. Creating a social media page will prove effective, especially when combined with print advertising. Vendors will not only think your event isn’t serious if you don’t advertise yourself, but they will also question your advertising abilities.
Keep your social media pages active
Post about your sellers as they sign up, and get people excited about both them and the activities at your craft sale. Start reaching out at least six months before the event. Busy sellers usually plan their year ahead, meaning they can book up to six months in advance. You can get more free advertising by posting the vendors you added to your Facebook page and asking to be tagged in their posts. Remember, you can retain your audience and even add to it by maintaining the same page every year. You won’t have to start from scratch the next year.
Breaking up your genres is advisable. Having too many vendors dealing in the same craft causes saturation and reduces the likelihood of success. Have 3-5 vendors per craft and find out what your target audience wants to see.
Most of the problems you will encounter have a solution and providing information is one such fix. For instance, vendors might be wondering if they will be able to track their sales at your craft fair. Educate them about helpful tools like TallySheet, which acts as a cash register and allows multiple sellers to track their sales at a single craft sale.
Because venues usually have quirks, pointing this out is important. Vendors are accustomed to dealing with oddities such as wind and light. Providing such information ahead of time allows your sellers to prepare. If internet connectivity is an issue, informing your vendors about it in advance helps to ensure they don’t lose sales that need to use credit or debit. Sellers will have a secure connection ready if such an issue was expressed ahead of time. Let your vendors know whether they need to bring food, water, or electricity. They can prepare themselves if they know.
You need to make arrangements for food. People will leave events that don’t have food and water, especially those with children. Unfortunately, they rarely come back. Giving people a reason to hang out and spend more time is beneficial since it translates to more sales.
Once you have booked the venue and the applications start coming in, you will need a lot of assistance to make the event a success. Having volunteers available would be fantastic, especially when setting up and taking down. Since most churches and high schools require community service hours, you can try calling them. Vendors working alone will need quick breaks, and they would greatly appreciate it if they had someone to hold their space for a few minutes.
You need to find out if and where your efforts paid off. Offer your customers a giveaway and utilize the drawing slip to collect information about how they discovered your craft sale. Find out how the show went from your sellers, they may have noticed something you missed. Keeping a vendor list and contacting the same sellers first might prove helpful when it comes to filling your booths next time. Satisfied vendors always come back. Having used them before, you will be confident that they are a great match for your craft sale.